CHINA (HONG KONG/MACAU). Luxottica Group has teamed up with DFS in an exclusive prelaunch of Prada Linea Rossa sunglasses at its downtown T Galleria Hong Kong and Macau stores.
The eyewear will be featured until December. The partners said a supporting promotional campaign, which will run over the holiday season, underlines Prada Luxottica’s aim to offer travelling shoppers in the Asia Pacific region new and exclusive offerings.
The campaign includes lightboxes in the malls and activities across the DFS website and social media profiles, including Facebook, Instagram and Weibo. A Prada Linea Rossa-branded travel pillow GWP is offered in-store.
Luxottica Global Travel Retail Director Enrico Destro commented: “DFS is a valued partner to Luxottica in travel retail and it has been fantastic to collaborate on this exclusive preview campaign for the new Prada Linea Rossa sunglasses and drive our collective efforts to further connect with travellers in the region.
“Downtown shoppers are motivated by product differentiation, exclusivity and great value, and we are proud to tie this offering together with a striking omnichannel campaign that is set to inspire discerning Asia Pacific shoppers over the Christmas and Chinese New Year gifting period.”
DFS Group Executive Vice President Merchandising Ariel Gentzbourger commented: “Lifestyle is the largest segment within the sunglasses category globally and we are thrilled to partner with Luxottica Group to give our discerning travelling customer early access. The DFS exclusive Prada Linea Rossa sunglasses underline our commitment to deliver exceptional and unique products to our shoppers.”
The Prada Linea Rossa sunglasses feature curved multi-layered lenses in shades of red and black. The double bridge silhouette is available with rubber or matte finish metal edges. Ergonomic nylon fibre temples are branded with the Prada red stripe logo and end with soft touch rubber grips.
