Coach has unveiled James Franco as the face of its new fragrance Coach For Men, which launches in September.
Coach said that James Franco, as an actor, director, writer, artist and philanthropist, embodies the “creativity, confidence, curiosity and innate style of the Coach Guy”. The brand described Franco as “rugged yet refined, fearless and brave yet thoughtful and grounded”.
Coach Creative Director Stuart Vevers said:
“James is the quintessential-cool Coach guy. He’s handsome, there’s a bit of danger and he’s thoughtful and challenging, energetic and prolific. He represents so many of the references I’ve used at Coach – references of American style that resonate around the world.”
James Franco commented:
“Creativity is the way I engage with life. It’s the way I engage with other people and communicate, and it’s really the way I find meaning in life. I enjoyed collaborating with Stuart. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work.”
