AUSTRALIA. Melbourne Airport has revealed a powerful brand line-up for its new Terminal 2 luxury precinct, which will feature leading names including Tiffany & Co, Burberry, Salvatore Ferragamo, Max Mara and Emporio Armani.
The precinct will be located adjacent to the next generation duty free store and will also feature brands including Bally, Michael Kors and Hugo Boss, alongside lifestyle brand Furla and business and travel lifestyle brand Tumi. The zone will also include leading watch speciality store Watches of Switzerland.
The airport will open its high-end fashion destination stores between the end of July and the end of November.
Melbourne Airport said:
“Creating an airport that Melbourne can be proud of, the new luxury brands have been purposefully chosen and carefully curated to meet the evolving needs and expectations of the airport’s passengers.”
“The luxury precinct is really taking Melbourne Airport to the next level, with 11 of the world’s most prestigious brands set to enhance our international passenger experience,” said Melbourne Airport Chief of Retail Andrew Gardiner. “We’re absolutely thrilled to bring these brands to Melbourne Airport. Our domestic and international passengers have informed us of the stores they want to see, and we’re delivering on that with high end brands that we know our travellers love.”
“We are extremely excited to be opening at Melbourne Airport and offering both local and international travellers the convenience of shopping at Tiffany & Co.,” said Glen Schlehuber, Vice President and Managing Director of Tiffany & Co. Australia & New Zealand. “Our prominent location in the new luxury precinct provides us with the ideal environment to showcase our jewellery collections such as our renowned Tiffany Diamonds and icon collections Tiffany T, Tiffany HardWear, watches, gifts and accessories.”
Melbourne Airport has invested more than A$50 million in the first phase of the retail transformation, amid a series of upgrades in T2
Melbourne is the fastest growing city in Australia, noted the airport, and attracts travellers from around the globe. With a sharp increase in demand Melbourne Airport said it was determined to get the traveller experience right. The company stated: “Extensive customer research conducted by Think Global and Urbis to better understand international passenger profiles revealed a desire for quality brands when travelling, including authentic luxury goods with strong brand recognition.
“The new international retail experience will create a lasting impression for every traveller, establishing it as another iconic shopping destination for Melbourne. The luxury retail offering will be set within a unique architectural space for an airport, featuring a sculptured ceiling.”
Gardiner added: “Melbourne Airport has invested more than A$50 million in the first phase of the retail transformation, enhancing the traveller journey. This is just the start of our upgrades in Terminal 2 and we look forward to transforming the space with the aim of becoming the chosen international gateway to Australia.”
The new luxury precinct will help satisfy increasing shopper demand as Melbourne attracts a growing international passenger base