Coty has added new fragrances to the Miu Miu and Hugo Boss ranges: Miu Miu L’Eau Rosée and limited-edition Hugo Urban Journey. Both are launching this month in global travel retail.
Miu Miu L’Eau Rosée is available in 50ml (€60.30) and 100ml (€80.80) and Hugo Urban Journey in 75ml (€47.20) and 125ml (€63.20).
Miu Miu L’Eau Rosée, a soft floral scent, is described as a new take on its first fragrances. Key fragrance noes include lily of the valley, cassis buds and musk.
The L’Eau Rosée translucent bottle inverts and distorts the colour scheme of the original fragrances. The flacon features a navy blue collar and cap topped with an opaque, off-white disk.
The campaign film, which stars Miu Miu muse Stacy Martin and model Sijia Kang, explores themes of escape, excess and girls having fun.
Hugo Urban Journey forms part of the next chapter of Hugo Parfums’ #YourTimeIsNow campaign.
Hugo Boss Urban Journey is designed to inspire action with its fresh ingredients
The masculine juice comprises Himalayan whorlflower, orange and cardamom at the top, heart notes of black tea and cascalone and a woody base of sandalwood, gaiacwood and oakmoss.
The flask-shaped fragrance flacon is said to epitomise the scent’s spirit of adventure.
Hugo fragrance ambassador Zac Efron fronts the new campaign, which aims to empower young people to embrace new opportunities and live their lives to the fullest.
Zac Efron stars in the Hugo Urban Journey campaign which challenges today’s Millennials to push themselves
