Tito’s International is celebrating the 4th of July with a number of themed initiatives, including a limited-edition bottle bag for travel retail.
The red, white and blue burlap bag pays homage to the American flag and will be available in travel retail from 1 July for a limited time.
Tito’s cocktails, such as the American Mule, will be served at US embassies in countries including France, Costa Rica, Cuba, Dominican Republic, Guatemala, Bermuda, the Bahamas, Bulgaria, Peru, Italy and Barbados during their 4th of July parties.
The craft vodka brand is also supporting its customers in the on-trade with POS including Texan Stetsons and corn cups.
Tito’s International Managing Director John McDonnell said:“More and more consumers worldwide are becoming interested in American culture, notably millennials. They seek out unique experiences and the 4th of July is just one of many American holidays that has found roots in countries outside the USA. Tito’s Handmade Vodka’s American Dream story resonates with consumers and provides customers with the opportunity to maximise sales during this peak summer period.
“Tito’s red, white and blue burlap bag has great shelf standout and is a patriotic way of packaging Tito’s, appealing to those who are travelling this summer and looking for a piece of Americana to take home with them.”
