TAIWAN. Travel retailer Tasa Meng and Parfums Christian Dior have partnered in an innovative high-profile promotion at Taiwan Taoyuan International Airport Terminal 2.
The campaign features a pop-up Christian Dior make-up shop that showcases the brand’s Backstage Pros range. The promotion began in July and runs to the end of this month.
The Backstage Pros range was inspired by tips from Dior make-up artists. It was created by Dior Make-Up Creative and Image Director Peter Philips. It is designed to work with all skin tones and to deliver targeted solutions to maximise volume and moisturisation, redefine contours and ensure long-lasting colour, Tasa Meng noted.