UAE. Abu Dhabi Duty Free, in partnership with DFS Group, has opened a new beauty boutique in Terminal 3 at Abu Dhabi International Airport, featuring the brands of The Estée Lauder Companies.
The new boutique includes MAC Cosmetics, Jo Malone London, Editions de Parfums Frédéric Malle, By Killian, Smashbox and Le Labo. The brands join Estée Lauder, Clinique, La Mer, Tom Ford Beauty and Aramis & Designer Fragrances, which are already available at the airport.
Each of the prestige brands will be launched with a special activity or promotion. Smashbox will bring the photoshoot concept to life with its experiential corner, and Smashbox contouring brushes given out for free with the purchase of two or more products to the first 100 customers.
MAC Cosmetics will offer travel retail exclusives and gifts with the purchase of three or more products, while stock lasts. Jo Malone London will be launching its limited edition Star Magnolia Cologne and offering complimentary hand and arm massages. Luxury brand Editions de Parfums Frédéric Malle, which works alongside leading perfumers to transform their perfumes into works of art, sold under the perfumers’ own names, will be present for the first time in an airport worldwide. In addition Le Labo, a unisex fragrance and lifestyle brand from Grasse with what is termed “a downtown New York City vibe”, allows consumers to personalise their scents as creations; it will open its first airport door worldwide.
Editions de Parfums Frédéric Malle, By Killian and Le Labo will offer free fragrance consultations at Abu Dhabi Duty Free during the launch period.
Abu Dhabi Airports Acting Chief Commercial Officer Daniel Cappell said: “We are excited by this new addition at Abu Dhabi Duty Free, as these leading and popular brands are a testament of AUH’s ability to accommodate passenger’s demands and deliver to their expectations, any time of the day. We are, as always, keen to work with our partner DFS to continuously develop our offers and brands in line with global and local trends, ensuring that Abu Dhabi International Airport is the ultimate travel shopping venue.”
The Estée Lauder Companies Vice President/General Manager, Travel Retail Europe, Middle East, Africa Sue Fox said: “We are proud to be partnering with Abu Dhabi Duty Free, DFS and Abu Dhabi International Airport to introduce this exclusive beauty boutique, featuring several of our newest brands. We are also excited to be introducing Editions de Parfums Frédéric Malle and Le Labo to the travel retail channel for the first time. The new boutique enables us to continue to serve the needs of the traveling consumer in a first-class shopping environment.”
DFS Group Managing Director, Abu Dhabi Glen Morgan said: “DFS is proud to partner with Abu Dhabi Duty Free and Estée Lauder to deliver travellers a surprising and delightful shopping experience with the introduction of this exciting new beauty boutique at Abu Dhabi International Airport Terminal 3. We’re confident that this curated product offering along with DFS’ signature of exciting in store experiences will engage visitors from across the world with the best of beauty right here in Abu Dhabi.”
