French wellness company Be Relax is set to open its first spas at Dallas Fort Worth International Airport.
On the expansion trail: Be Relax operates in 20 locations in the USA
Following a request for proposals conducted by Dallas Forth Worth earlier this year, Be Relax captured two spa concessions in the international American Airlines Terminal D and Terminal B.
Be Relax will operate two in-line locations under a renewed spa design concept developed by the Parisian branding and design agency Dragon Rouge.
Be Relax Founder and CEO Nicolas Briest said: “Our clients have been anxiously awaiting a Be Relax in Dallas, and we cannot wait to invite them to discover our new spa concept. It is our ambition to develop a state-of-the art wellness environment and a compelling offer, exceeding the expectations of the passengers and creating value for both Dallas Forth Worth and Be Relax.
“We are investing massively to create a unique, superior customer experience. With this contract award, Be Relax fosters its presence in the US Airport spa market. This will allow us to even further develop our operations and to seize new opportunities.”
Be Relax is on a mission to exceed customer expectations
Be Relax is intent on expanding its presence in the global market and said the Dallas Fort Worth contract not only broadens the Be Relax footprint in the USA, but also brings the French spa brand “one-step closer to its mission of making wellness and beauty accessible to the most airport passengers in the world”.
Be Relax entered the US market in 2012. It operates in 20 locations in North America and 14 in the Middle East and Asia.
Earlier this year Be Relax was named as the ‘Retailer with the Highest Regard for Customer Service’ by the North American airport industry.
Be Relax spas in Boston, San Diego and Detroit received the 2017 TripAdvisor’s Certificate of Excellence Award last month.
Be Relax Vice President of Business Development commented: “The customer journey is becoming increasingly dynamic and real-time; passengers like to share their experience on social media. These Tripadvisor Certificates of Excellence recognise our sincere efforts and motivate us to continue our award winning service to our guests. It is our mission all across Be Relax to consistently surpass our previous goals of offering our guests the best wellness experience.”
