Marie Brizard Wine & Spirits (MBWS) is partnering with Lagardère Travel Retail to promote its new communication platform, ‘Are you liqueurious?’, at Paris Charles De Gaulle and Paris Orly airports.
A Marie Brizard Anisette wall-bay features at Paris Charles de Gaulle Airport Terminal 2E, together with a ‘Marie Zest’ tasting event in Paris Orly South, supporting Buy Paris Duty Free’s ‘French Riviera’ promotion. Both activities coincide with the busy May holiday period in France
MBWS Global Travel Retail Director Kevin Baker said:
“We are delighted that Lagardère Travel Retail has embraced Marie Brizard and the growth and potential of cocktails by partnering with us in two of their key locations to bring our first airport brand activations to life.
“These will be followed in the brand’s home-place of Bordeaux next month, with tastings targeted at passengers and visitors to Vinexpo.”
Lagardère Travel Retail Senior Category Manager – Liquor, Duty Free Global Sandrine Verrecchia-Godin commented: “Marie Brizard provides us with a great opportunity to benefit from the global growth in cocktail consumption, whilst also allowing Lagardère Travel Retail to demonstrate our support for iconic French brands.”
The activations follow the relaunch of the Marie Brizard brand at the end of 2016, and reflect the increased focus being placed on travel retail by MBWS.
Baker added:
“MBWS is totally committed to growing its travel retail distribution and we understand that promotion and activation which engages with travellers is key to this ambition. Our French effort is the start of what we hope will be a busy summer of bringing Marie Brizard liqueurs into the mindset of travellers all over Europe and beyond.”
