French beauty house Guerlain has partnered with JCDecaux to install its first pop-up store in the UK, at London Heathrow T5.
The 50sq m pop-up is running from 28 November to 21 December and is located next to World Duty Free Group’s transfer shop.
The experiential space, which focuses on new fragrance Mon Guerlain, invites travellers to discover the perfume via a series of tables.
An olfactive table allows passengers to smell Mon Guerlain’s raw ingredients: lavender, jasmine, vanilla and sandalwood.
Mon Guerlain’s raw ingredients can be discovered at an olfactive table
At another table, visitors can experience Mon Guerlain through temporary scented gold tattoos – linking back to the idea of the perfume being an invisible tattoo on skin.
Travellers can have a flash makeover by a Guerlain make-up artist and then have their photo taken on a red carpet in front of a Mon Guerlain background. The photo can be printed out and e-mailed to allow for sharing on social media.
Temporary perfumed tattoos link to the idea of Mon Guerlain being an invisible tattoo on skin
An engraver is present at the pop-up twice a week to hand personalise Mon Guerlain bottles.
Customers purchasing two or more items, one of which must be 100ml, receive a gold Mon Guerlain bracelet gift-with-purchase (gwp). A perfumed candle is also offered as a gwp.
