Puig and Motta Internacional have partnered to deliver a Carolina Herrera VIP Fun Fair activation at Tocumen International Airport in Panama.
The 27sq m activation, which ran throughout May, was located close to Motta Internacional’s main duty free store. Based on a ‘VIP Fun Fair’ experience, the promotion aimed to showcase the fun and mischievous spirit of 212 VIP through retailtainment and customer interaction.
An interactive ‘Prize Grab’ claw crane game gave customers the chance to capture a variety of prizes including product samples, special gifts and 212 VIP fragrances. The installation also featured a merchandising unit which mimicked a big wheel.
A Carolina Herrera bag was offered as a gift-with-purchase (GWP) to drive increased sales conversion and upselling.
Special gifts and fragrances were up for grabs on the ‘Prize Grab’ claw crane
Motta Internacional Attenza Tocumen Airport Store Manager Marco Arjona commented:
“Part of Motta Internacional’s strategy is to constantly provide our customers with memorable and unexpected retail experiences. The 212 VIP Fun Fair builds on Puig’s abilities to bring a sense of theatre and excitement to their brands in the travel retail channel. This promotional activation has received amazing responses from travellers at Tocumen International Airport.”
