INDIA. Jet Airways has redefined its onboard shopping experience ‘JetBoutique’ by taking it online, becoming the first Indian airline to offer a pre-order duty free service.
Passengers with confirmed bookings on select international flights will now be to pre-order from a range of international brands at the airline’s website (www.jetairways.com) for delivery onboard.
Jet Airways’ new service aims to “offer exceptional value to its guests”, particularly millennial travellers, providing the convenience of online shopping to help travellers save time at the airport.
In celebration of the launch, passengers shopping on JetBoutique are offered an introductory 10% discount on orders.
JetAirways Chief Commercial Officer Jayaraj Shanmugam said:
“JetBoutique enjoys a strong appeal among our international guests. We are confident that its digital version will also resonate equally well with our guests, especially the new-age millennial travellers, many of whom are keen to savour experiences and explore more while travelling with us. It is another example of the many ways in which we use technology to create and enhance our guest experience for added convenience. We are certain that this service will lead to numerous delighted guests.”
Onboard deliveries of JetBoutique purchases will initially be available on select international sectors, including flights arriving to/ departing from Mumbai and Delhi.