Coty and Gucci have launched ‘Gucci Guilty Love Edition’ to mark the first anniversary of the #ForeverGuilty fragrance collection and celebrate Valentine’s Day (14 February). It is now available in worldwide travel retail.
The limited-edition collection is made up of men’s and women’s fragrances called ‘Gucci Guilty Love Edition Pour Homme’ and ‘Gucci Guilty Love Edition Pour Femme,’ respectively.
Gucci Guilty Love Edition Pour Homme is a spicy citrus scent. It combines ginger, kumquat accord, mandarin and pink pepper top notes; with lavender, geranium, and rosemary heart notes, balanced by patchouli and vetiver base notes.
Gucci Guilty Love Edition Pour Femme is an oriental floral-chypre fragrance, that was inspired by the Narcissus flower. It offers bergamot, grapefruit, raspberry and narcissus top notes, followed by violet and jasmine sambac heart notes, and balanced with patchouli and mineral amber as its base.
According to the brand, Gucci Guilty Love Edition was inspired by ‘contemporary love’ and was created for ‘eccentric lovers,’ concepts reflected in the bottle design and packaging. The fragrance bottles feature the same distinctive silhouette as their #ForeverGuilty predecessors, adapted with a new retro-inspired pastel colour palette.
The Pour Homme men’s fragrance bottle comes in pastel green while the Pour Femme bottle features a delicate muted pink. Both bottles feature a mix of opaque and frosted glass finishes, and a matching cap accented with Gucci’s signature interlocking G logo.
The campaign stars American Singer and Actor Jared Leto and Singer Songwriter Lana Del Rey, who both starred in Gucci’s #ForeverGuilty campaign, which was originally launched in early 2019.
The Gucci Guilty Love Edition campaign was shot by Fashion Photographer Glen Luchford and is set in a stylised laundromat. The campaign shows Leto and Del Rey in different scenes around the ‘quintessentially American’ laundromat, with the Gucci Guilty Love Edition fragrances juxtaposed in the background.
Jared Leto is the frontman of American rock band ’30 Seconds to Mars’ and is also known for his roles in films like ‘Suicide Squad’, ‘Requiem for a Dream’ and ‘Dallas Buyer’s Club’. Lana Del Rey is known for her hit songs ‘Summertime Sadness’ and ‘Video Games.’ She won the Brit Award for International Female Solo Artist in 2013 and the MTV Europe Music Award for Best Alternative Award in 2012 and 2015.
