Estée Lauder has appointed make-up artist Violette as its Global Beauty Director (#EsteeBeautyDirector).
Violette will collaborate with the Estée Lauder team on its product development, digital content creation, education and training and public relations initiatives. Content created through this partnership will be leveraged across Estée Lauder’s digital and social channels as well as Violette’s YouTube channel and Instagram account. Violette will star in how-to videos for the brand, sharing her point-of-view on her favourite make-up looks and beauty products.
Violette, a native Parisian, began painting and studying art at the age of three and since childhood has connected with others through the use of colour. She has worked with renowned photographers including Patrick Demarchelier, Camilla Akrans, Mario Sorrenti and Merts & Marcus and regularly contributes to publications such as Vogue and Harper’s Bazaar.
Estée Lauder Global Brand President Stephane de La Faverie said:
“As a talented make-up artist and lifestyle influencer with a passion for art and colour, Violette brings a unique voice and perspective to beauty. We are excited to partner with Violette on innovative new product ideas and engaging digital content that creates a dynamic new beauty conversation with women around the world across all touch points.”
Violette said:
“I am so honoured to work with the Estée Lauder brand. Estée was such a visionary and is still an inspiration for women today. She understood beauty is a way of expressing yourself, a way to celebrate femininity. And that is also my philosophy. I can’t wait to connect with women everywhere as part of this brand and take them on this journey with me.”
