Olivia Culpo has been announced as Brand Ambassador for leading hair styling tool manufacturer ghd.
Olivia had this to say on her appointment: “As a long-time fan of the brand, I am thrilled to have been selected by ghd as their new ambassador, I was initially introduced to ghd by my hairstylist and it was a revelation. The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing; I have been hooked ever since.”
Francesca Raminella, President of ghd North America added: “We are very pleased to have Olivia Culpo as ghd’s new ambassador. She knows how to make an impact whether it’s walking down the street or walking down the red carpet, and we’re excited for her to join the ghd family. As someone who millions of women are looking to for beauty inspiration Olivia is the embodiment of our new campaign and is proof that you don’t have to sacrifice the health of your hair in order to get gorgeous results. We’re looking forward to Olivia helping us continue our mission of giving more women around the world a good hair day, every day.”
