Luxottica have launched the travel retail exclusive Oakley Silver sunglasses that will retail for a RRP of €139.
Francis Gros, Luxottica Group Head of Global Channels said: “Following the success of previous Oakley travel retail exclusives, such as the Chainlink Ruby Iridium model, we’re pleased to bring further uniqueness and differentiation to the sunglasses category in travel retail. It’s important that the exclusive Sliver frame with Prizm lens technology really stands out at point of sale, to help attract travelling Oakley fanatics and shoppers looking for an extra-special sunglasses purchase.”
