The latest fragrance from Narciso Rodriguez, For Her Fleur Musc, launched this month at Dubai International Airport.
Shiseido Travel Retail Vice President of Marketing Elisabeth Jouguelet said: “The launch of Fleur Musc marks a new chapter in the Narciso Rodriguez ‘For Her’ story, and we wanted to create a campaign strongly focused on retailtainment to boost the desirability of the fragrance, especially among younger consumers. The use of roses in the podium display illustrates the Fleur Musc story by appealing to the senses of sight and smell, while the rose giveaways enhance the ‘human touch’ that is an essential part of the Narciso Rodriguez brand DNA. We are confident that this multi-sensory experience will catch the attention of the millennials, who are always looking for that unique sensory element.”
