ISRAEL. British super-premium gin brand Brockmans has made its travel retail debut at Tel Aviv Ben Gurion International Airport. The listing, made through retailer James Richardson, is a milestone for Brockmans as it seeks to build its travel retail footprint.
Brockmans was recognised by IWSR as the largest privately-owned British super-premium gin brand of 2020.
The key listing was secured by Brockmans Travel Retail Consultant and respected drinks industry veteran JP Aucher [formerly from Stoli Group].
Aucher commended James Richardson Purchasing Director for Spirits Avi Hayoun for believing in the gin brand’s potential. He said: “James Richardson is a key airport retailer and we are very happy to make our travel retail debut there. I have known Avi for many years and have always respected his company’s approach to travel retail. Avi has given Brockmans the opportunity to perform within a fast-growing super-premium gin category and for that, we are extremely grateful.”
