If you’re travelling to Thailand anytime soon, keep an eye out for the two month long Grey Goose promotion at Bangkok Suvarnabhumi Airport. The promotion is running from 1st November to the end of the year and will allow travellers to purchase the special, limited edition travel retail-exclusive Grey Goose gift pack featuring the Bangkok skyline.
Bacardi Global Travel Retail Regional Director Vinay Golikeri said: «As the category leader Grey Goose has enormous appeal across a wide demographic and Bangkok Suvarnabhumi is a very attractive space for us to engage with these shoppers. It’s a perfect time of year for us to engage with shoppers leaving the vibrant city of Bangkok. The bespoke Grey Goose Bangkok Limited Edition gift pack is a global travel retail exclusive which we are proud to launch in partnership with King Power Thailand. Based on past experience Grey Goose is proven to drive sales where it is given the optimal space, range and activation and we are very excited about what this campaign will deliver with King Power in Bangkok.»
King Power Executive Vice President Pichai Pitakchaisuk added: «We are very excited to bring Grey Goose to life in-store at a time when super-premium vodka is enjoying enormous popularity, thanks in particular to the growing appeal of cocktails and white spirits in South East Asia. It’s very likely that our more discerning shoppers will have seen Grey Goose on the shelves of Bangkok’s finest cocktail bars and so there’s an instant synergy with this in-store promotion. Equally there’s huge appeal to present this global brand to the growing number of Asian shoppers embracing the new trend of home cocktail-making.»
