The festive season is almost upon us once more and for the first time in three years, the travel retail industry is looking forward to celebrating the holiday with travellers in stores and on board. To mark this joyous occasion, British fragrance experts Molton Brown are bringing the cheerful chaos of Christmas to life with a new collection, Mixed Berry & Mimosa, available in travel retail outlets.
For more than four decades, Molton Brown has been shoppers’ ultimate Christmas gifting destination and this year the brand is celebrating the season of merriment with a delectable fragrance which captures the light-hearted joy of spending the season with loved ones – with all the noise, laughter and unexpected surprises.
Created by Senior Perfumer Nathalie Koobus, Merry Berry & Mimosa is an elegant, fruity-floral fragrance, spotlighting notes of candied red berries and mimosa which deliver citrus top notes, a heart of orris and a base of raspberry and musky wood to create a glorious blend of freshness and warmth. The collection features a Bath & Body Wash, Body Lotion, a Scented Candle and a Festive Bauble. It will be available for travel retail shoppers as part of the Molton Brown festive gifting collection which also includes a host of best-selling gift sets.
Sustainability is very much at the heart of decision-making for shoppers and partners in the travel retail industry this festive season. Since its foundation in 1971, Molton Brown has firmly believed that luxury and sustainability go hand-in-hand and that belief is clear in the creation and presentation of this latest collection.
As part of its on-going sustainability efforts, Molton Brown’s iconic bottles are all made with 50% recycled plastic at the brand’s carbon-neutral manufacturing facility in Elsenham. The Festive Bauble and Scented Candle boxes are also made from 100% recycled materials, which can be recycled again once the base layer is removed, a theme which is consistent with the brand’s full gifting collection.
Sophie Sponagle, Interim Global Account Manager, Travel Retail, Molton Brown, said: “We are all overjoyed to see Christmas return properly to the travel retail market as people from all around the world travel once more to celebrate the holiday season with loved ones.
“At Molton Brown, we have been an icon of festive gifting for years and we are thrilled to capture the true spirit of holiday togetherness with this fragrance. The Merry Berry & Mimosa Collection speaks to the sense of togetherness at Christmas, as well as the on-going work to create a cleaner and more sustainable luxury beauty market.”
The Merry Berry & Mimosa Collection consists of a Bath & Shower Gel (300ml), a Body Lotion (300ml), a Festive Bauble (75ml) and a Scented Candle (190g). The collection is now available at all World Duty Free locations.
For more information
Chris Madden, chris@essencompr.com
