Confectionery company Walker’s Shortbread is returning to this year’s TFWA World Exhibition in Cannes (2-6 October) after a nine-year break. The brand is revealing a new look alongside its World of Walker’s campaign and travel retail portfolio in the Blue Village [G4].
The Scottish biscuit manufacturer is bringing the World of Walker’s campaign to life through playful illustrations of global landmarks that offer a fresh take on the company’s heritage.
At the Walker’s stand, visitors will find a tasting experience with freshly warmed samples on offer. While there is a new look, the company said that the family recipe and quality ingredients of Walker’s shortbreads remain unchanged.
