THE NETHERLANDS. Hendrick’s Gin has extended its proud heritage of innovative and quirky travel retail activations with the launch of a Bureau de Change pop-up at Amsterdam Airport Schiphol.
But the installation, run in partnership with Schiphol Airport Retail (the joint venture between Gebr. Heinemann and Royal Schiphol Group) is no ordinary Bureau de Change.
The brand owner has worked with travel retail shopper marketing specialist HRG to design a pop-up space that invites guests to exchange a cucumber currency coin [cucumber is the signature serve for Hendrick’s Gin] for brand education and experiences.
Three experience exchanges are available. Once inside, guests simply scan the QR codes on proximity advertising or when arriving at the point of sale claim their cucumber currency to unlock the experiences.
