Year of the Dog: Amsterdam Airport Schiphol creates Chinese New Year customer journey

Posted on February 20, 2018 (February 21, 2018) by Rosa Hicks

NETHERLANDS. Amsterdam Airport Schiphol created a Year of the Dog-themed customer journey to celebrate Chinese New Year.

The in-terminal experience was based around the popular Dutch picture book series Miffy, by illustrator Dick Burma. The titular character’s dog Snuffy was used as a key visual.

Hostesses distributed red packets and limited edition dog products to all arriving and departing passengers. The airport’s Wi-Fi was optimised for Chinese language users, who received a festive greeting when they logged on.

All digital screens and stores were decorated with a festive Year of the Dog look and feel.

Varied offer: A luxury showcase was created in partnership with Union Pay

In partnership with Union Pay, the airport built a luxury showcase “to create an additional touch point for passengers to view an overall product assortment of what we have to offer in the terminal”.

A series of limited edition Chinese New Year products were created exclusively for sale at the airport. These included a pashmina scarf, an official merchandise Miffy plush and a diamond, as shown below.

Latest Blog Articles

Discover the Hidden Gems of Barcelona: A Traveler’s Guide

Posted on September 18, 2023 (September 18, 2023) by Kirsty Graham

Barcelona, the vibrant capital of Catalonia in Spain, is a city that never fails to captivate visitors with its rich history, stunning architecture, and vibrant culture. Whether you’re strolling along the iconic Ramblas, marveling at the architectural wonders of Antoni Gaudí, or indulging in delicious tapas, Barcelona offers an unforgettable travel experience. In this guide, […]

Things to do in Split

Posted on June 15, 2023 (June 15, 2023) by Kirsty Graham

Split is a beautiful Croatian city full of sights and attractions to explore. From its picturesque harbor to the UNESCO World Heritage Diocletian’s Palace, there’s no shortage of things to do in Split. Here are some ideas for making the most out of your visit: 1. Visit Diocletian’s Palace – One of Split’s main draws […]

Exploring Istanbul: Top Things to Do

Posted on April 28, 2023 (April 28, 2023) by Kirsty Graham

Istanbul is a fascinating and vibrant city that is steeped in history and culture. It is the perfect destination for anyone who wants to experience the East and the West in one place. With so much to see and do, it can be overwhelming to decide where to start. In this blog post, we will […]

The Ultimate Guide to Exploring Budapest

Posted on April 28, 2023 (April 28, 2023) by Kirsty Graham

Budapest, the capital of Hungary, is one of the most beautiful cities in the world. It is rich in history, culture, and natural wonders that tourists love. If you’re planning to visit Budapest anytime soon, this guide is for you. In this blog post, we’ll take you through some of the must-visit destinations, things to […]

The Ultimate Guide to Exploring Hong Kong: Top Things to Do!

Posted on April 25, 2023 (April 25, 2023) by Kirsty Graham

Hong Kong, a bustling city with a rich cultural heritage, is filled with endless opportunities to explore. From shopping, delicious culinary experiences to historic landmarks, there is something for everyone in this city. With so many amazing possibilities, it can be hard to decide what to do first. Let’s dive into the top things you […]

Exploring Bangkok: Top Things to Do in the City

Posted on April 25, 2023 (April 25, 2023) by Kirsty Graham

Bangkok, the capital city of Thailand, is a vibrant and bustling destination filled with unique attractions and cultural experiences. From magnificent temples and palaces to bustling markets and street food, there’s never a dull moment in Bangkok. If you’re planning a trip to this stunning city, we’ve compiled a list of the top things to […]

Exploring the Top Things to Do in Amsterdam

Posted on April 25, 2023 (April 25, 2023) by Kirsty Graham

Amsterdam is a lively and vibrant city that is known for its fascinating culture, picturesque canals, and historic architecture. With so many things to see and do, it can be a challenge to decide where to start. From stunning museums to lively pubs, Amsterdam has something for everyone. In this blog post, we’ll explore the […]

Discovering the Best Things to do in Chicago – Your Ultimate Guide

Posted on April 20, 2023 (April 20, 2023) by Kirsty Graham

Chicago, also known as the “Windy City,” is one of the most iconic cities in the United States. From sprawling skyscrapers to the beautiful sandy beaches of Lake Michigan, this city has it all. Whether you’re a food enthusiast, outdoor adventurer, or history buff, there’s something for everyone in Chicago. If you’re planning a trip […]

Discover the Best Things to Do in Edinburgh: A Comprehensive Guide

Posted on April 20, 2023 (April 20, 2023) by Kirsty Graham

Edinburgh, the capital of Scotland, is a picturesque city that boasts of rich culture, history and stunning architecture. Known for its impressive skyline and historic landmarks, Edinburgh offers visitors a wide range of activities and attractions that cater to all interests. Whether you’re a history buff, a foodie or someone who enjoys outdoor activities, Edinburgh […]

A Guide to the Best Things to Do in Florence

Posted on April 20, 2023 (April 20, 2023) by Kirsty Graham

Florence is a beautiful city that is rich in history, art, and culture. Known as the birthplace of the Renaissance, Florence is an incredible destination that attracts millions of visitors every year. It is home to stunning architecture, beautiful gardens, and some of the world’s most famous art galleries and museums. If you are planning […]

The best European holiday destinations

Posted on March 21, 2023 (March 21, 2023) by Kirsty Graham

If you’re looking for an unforgettable holiday experience, Europe has some of the best destinations in the world! From beautiful beaches to stunning mountain vistas and breathtaking historical sites, Europe offers something for everyone. Here are some of the top European holiday destinations to add to your bucket list. First on the list is Santorini, […]

EasyJet Collaborates with Fantasy Wings to Enhance Customer Experience

Posted on March 3, 2023 (March 3, 2023) by Lydia Cox

EasyJet has announced a new partnership with Fantasy Wings, aimed at improving the overall customer experience. The collaboration will bring together the strengths of both companies to provide passengers with an enhanced travel experience. 1. What This Partnership Means for Passengers: Passengers can expect to enjoy a range of benefits from this partnership, including access […]