Working ‘Together As One’ is the key to success as Imperial charts course for growth in Americas Duty Free

Imperial Brands brings its new theme ‘Together As One’ to life at the Duty Free & Travel Retail Summit of the Americas 2020 in Orlando, as the company set its sights on leading the Duty Free tobacco sector in the region.

“The only way to chart a successful future for tobacco within duty free is if we work together,” says Christian Münstermann, Imperial Brands Global Duty Free & Export General Manager.

“‘Together As One’ isn’t just about providing a ‘total tobacco’ offering across all categories in the sector, it’s about working together with our Americas partners and colleagues to providing them with the right product, in the right place, at all times.”

Imperial Brands, Head of Corporate & Legal Affairs Global Duty Free & Export, Tobias Baude agrees: “This is a challenging time for the tobacco market in the Americas and worldwide, but it is also a very exciting one. It is vital to have an impressive total tobacco offer and a strong network of connections with our colleagues and customers in the region to make sure we can overcome those challenges and make the most of the opportunities.”

Visitors to the Imperial Brands booth will share the brand’s vision for the future of the sector, with a strong cross-category portfolio complimenting an already strong traditional tobacco offering, led by global brands Davidoff, West and L&B. New to the Davidoff range, “Davidoff Evolve”, will together with West build a strong foundation to meet the needs of our customers in LATAM duty free.

José Rubiralta, Imperial Brands GDF&E Regional Manager Americas says, “The Americas is a key market for Imperial, and we look forward to sharing our new ‘Together As One’ ethos with our customers and partners in the region.”

“This market has great potential for Imperial, and in 2020 we’ll continue to be the preferred tobacco supplier in the Americas. We also plan to expand our business in new and vibrant channels such as the cruise market, one of our biggest focuses for the next 12 months.”

For more information visit the Imperial Brands booth #423.

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