WHSmith pledges ‘truly local experience’ in new stores at Adelaide Airport

AUSTRALIA. WHSmith this month opens two new stores at Adelaide Airport’s main terminal, with the retailer pledging to “offer a truly local experience to arriving and departing passengers”.

To capture Sense of Place WHSmith has worked with local suppliers to create its mix of products, from healthy snacks and drinks to confectionery and gifting.

The company said the range will be refreshed regularly to add newness. Its ‘Celebrating Local’ programme will be a feature of both stores, with large digital screens dedicated to telling the story about local suppliers, authors, events, organisations, and notable South Australian people.

Read the full article at The Moodie Davitt Report

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