WHSmith extends reach in Spain with eight Madrid Barajas stores

SPAIN. WHSmith has continued its expansion in Spain with eight stores at Madrid Barajas Terminal 4 and Terminal 4 Satellite.

The network includes two stores landside and six airside. Product ranges include Spanish and international newspapers, magazines and books, as well as confectionery, drinks, sandwiches, travel essentials and digital accessories.

According to the retailer, each of the stores have been designed “with a new look and contemporary feel, in line with AENA’s expectations for the premium international T4 and T4SAT”.

WHSmith Managing Director International Phil McNally commented: “This is a significant contract win for our business in Spain and builds on our successful operations in Alicante-Elche and Tenerife Sur airports. It has been a major project, which has been carefully managed to ensure a seamless transition, and we welcome customers to the new stores to enjoy some fantastic product ranges.”

Original source - The Moodie Davitt Report

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