Virgin Atlantic has today launched a new brand and advertising campaign – the first in more than two years since the Covid-19 pandemic hit.
The campaign has been created with newly appointed advertising agency Lucky Generals and introduces the end line “See the world differently”. The line draws on the airline’s heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic.
The campaign will champion the rich individuality of the airline’s people and customers, building on research showing that travellers find most airlines’ crew to be impersonal in their service. In contrast, Virgin Atlantic crew are encouraged to be their true selves on board and on the ground. They don’t follow a script and are seen to offer a more personal touch.
