‘Travel tastes better’ – Mondelez relaunches Milka with striking travel retail campaign

Mondelez World Travel Retail (WTR) has relaunched Milka with a new recipe, brand identity and travel campaign.

The rebrand is the result of three years of development and engagement with over 3,000 customers.

Milka’s new recipe now includes more cocoa, blended with Alpine milk. Tenderness is a key theme for the rebrand. Milka’s packaging has also been redesigned to highlight the brand’s Alpine home.

To celebrate the relaunch, the brand has unveiled new travel innovations including a new flavour for its big size tablets, the Nutty Coco Wafer.

The flavour has already proven popular in Germany and Austria, said the brand owner. Milka is also launching a mixed bag format for its best-selling hazelnut pieces, strawberry and alpine milk pralines from November.

Read the full article at The Moodie Davitt Report

Leave a Reply

Your email address will not be published.

Latest Blog Articles

Brown-Forman set to purchase Gin Mare brands

Brown-Forman set to purchase Gin Mare brands

Brown-Forman Corporation has announced an agreement to purchase the Gin Mare brands from Vantguard and MG Destilerías in Spain. Gin Mare is an ultra-premium Spanish gin with a Mediterranean-inspired recipe of botanicals, including Arbequina olives, thyme, rosemary, and basil. Gin Mare Capri, which also features Italian bergamot and lemons, was introduced last year. Brown-Forman President […]

Continue Reading…

Korean Air to resume “transit exclusive domestic flights” between Busan and Seoul

Korean Air to resume “transit exclusive domestic flights” between Busan and Seoul

Korean Air will resume “transit exclusive domestic flights” between Busan Gimhae International Airport and Seoul Incheon International Airport from September 30 after being suspended for two and half years due to the pandemic. The airline will use Boeing 737-8s on two daily flights (KE1402, KE1408) that will depart from Busan at 7:00 am and 3:25 […]

Continue Reading…

Ryanair Opens Customer Panel To New Members

Ryanair Opens Customer Panel To New Members

Ryanair, Europe’s no.1 airline for low fares, choice, reliability, and customer service, today opened applications to join its Customer Panel and help improve Ryanair’s customer experience. Following two hugely successful Customer Panel events this year, Ryanair is now looking to expand its Customer Panel to gather more feedback, recommendations and insights from its valued customers. […]

Continue Reading…

Miles & More extends rewards programme to Hamburg Airport retail and F&B

Miles & More extends rewards programme to Hamburg Airport retail and F&B

GERMANY. Lufthansa airline loyalty programme Miles & More has added a new element to its rewards process. Members are now able to earn one award mile per Euro spent at Hamburg Airport in all participating stores, restaurants, cafés and bars. The initiative, under the slogan ‘Earn Miles until take off’, is effective in more than […]

Continue Reading…

A star is born as Air New Zealand unveils new Star Alliance aircraft

A star is born as Air New Zealand unveils new Star Alliance aircraft

Kiwis will see a new star in the sky over Aotearoa as Air New Zealand reveals its world-first Star Alliance livery. The airline’s newest A321neo will sport a one-of-a-kind look – a jet black Star Alliance livery. Air New Zealand’s Chief Transformation and Alliances Officer Mike Williams says the A321neo is the world’s first black […]

Continue Reading…

‘Travel tastes better’ – Mondelez relaunches Milka with striking travel retail campaign

‘Travel tastes better’ – Mondelez relaunches Milka with striking travel retail campaign

Mondelez World Travel Retail (WTR) has relaunched Milka with a new recipe, brand identity and travel campaign. The rebrand is the result of three years of development and engagement with over 3,000 customers. Milka’s new recipe now includes more cocoa, blended with Alpine milk. Tenderness is a key theme for the rebrand. Milka’s packaging has […]

Continue Reading…

Travel retail rebound supports year of strong growth at Pernod Ricard

Travel retail rebound supports year of strong growth at Pernod Ricard

Leading drinks group Pernod Ricard today reported results for the 12 months to 30 July, with sales climbing by +21% year-on-year (+17% in organic terms) to €10,701 million. The group reported a +48% leap in travel retail sales, led by a rebound in the Americas and Europe in particular. The company said it had achieved […]

Continue Reading…

Walker’s Shortbread to exhibit travel exclusives and new look in Cannes

Walker’s Shortbread to exhibit travel exclusives and new look in Cannes

Confectionery company Walker’s Shortbread is returning to this year’s TFWA World Exhibition in Cannes (2-6 October) after a nine-year break. The brand is revealing a new look alongside its World of Walker’s campaign and travel retail portfolio in the Blue Village [G4]. The Scottish biscuit manufacturer is bringing the World of Walker’s campaign to life […]

Continue Reading…

Malaysia Airlines inaugurates direct flight between Kota Kinabalu and Singapore

Malaysia Airlines inaugurates direct flight between Kota Kinabalu and Singapore

Malaysia Airlines marked another milestone in its network expansion plan by introducing a new direct flight between Kota Kinabalu and Singapore which commenced operations on 27 August 2022. The inaugural flight was commemorated with a welcome ceremony for passengers who arrived at Kota Kinabalu International Airport (BKI) at 12:25pm local time via flight MH648 from […]

Continue Reading…

Prospects for Sanya duty free store reopenings rise as COVID cases tumble

Prospects for Sanya duty free store reopenings rise as COVID cases tumble

CHINA. An early reopening of duty free stores in Sanya now seems increasingly like as new locally transmitted COVID-19 case numbers continue to tumble. With the vital Golden Week holiday period now just around the corner, getting the stores open is of critical importance to travel retailers and their brand partners. As reported, the stores […]

Continue Reading…

Sydney Airport unveils first phase of stellar luxury line-up

Sydney Airport unveils first phase of stellar luxury line-up

AUSTRALIA. Sydney Airport has completed the first phase of its revamped luxury precinct with the opening of a stellar array of brands across a 2,700sq m streetscape in the international Terminal 1. Burberry, Bvlgari, Hermès, Moncler, Rolex and Saint Laurent are joined by Sydney Airport debutantes Balenciaga, Bottega Veneta, Loewe, Prada and Saint Laurent. The […]

Continue Reading…