Mondelez World Travel Retail (WTR) has relaunched Milka with a new recipe, brand identity and travel campaign.
The rebrand is the result of three years of development and engagement with over 3,000 customers.
Milka’s new recipe now includes more cocoa, blended with Alpine milk. Tenderness is a key theme for the rebrand. Milka’s packaging has also been redesigned to highlight the brand’s Alpine home.
To celebrate the relaunch, the brand has unveiled new travel innovations including a new flavour for its big size tablets, the Nutty Coco Wafer.
The flavour has already proven popular in Germany and Austria, said the brand owner. Milka is also launching a mixed bag format for its best-selling hazelnut pieces, strawberry and alpine milk pralines from November.