The Estée Lauder Companies has unveiled ‘Tom Ford Beau du Jour’, the new men’s fragrance pillar from Tom Ford. It is available online and in worldwide travel retail.

Tom Ford Beau de Jour is the latest addition to the Tom Ford Signature Collection. The new scent is part of the ‘aromatic fougère’ olfactive family, which offers moody and floral tones often used in masculine fragrances.

The new male fragrance offers rosemary and basil top notes, green geranium and mint heart notes, balanced with woody patchouli and amber base notes.

“Classic, sharp, maverick…Beau du Jour presents the perfectly groomed gentleman who considers every detail.” – Tom Ford

The Tom Ford Beau de Jour fragrance bottle features a glossy silver cap and plaque. It comes in 50ml and 100ml sizes. The flaçon’s round shape is emphasised by the clear glass finish, which reveals the natural shade of the fragrance inside.

The new fragrance campaign stars English Actor Joe Alwyn, best known for his role in the award-winning film ‘The Favourite’ and more recently in ‘Mary Queen of Scots’.

Creative Director Tom Ford described the new fragrance as ‘classic and sharp’ and the perfect complement to the brand’s ‘perfectly groomed gentleman.’ He said: “Classic, sharp, maverick… Beau du Jour presents the perfectly groomed gentleman who considers every detail. He exhibits the best version of himself to the world, but beneath the surface is something deeper, refreshing and sublime in all its layers.”

Original source - The Moodie Davitt Report

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