The airline’s fleet of 63 aircraft will now include 5cl bottles of the Texan vodka for onboard cocktails in what is the brand’s first airline listing outside of the US.
Tito’s Managing Director International John McDonnell said: “We are delighted to partner with Aer Lingus, an established market leader in aviation, and we’re also proud work with Retail inMotion to enhance the onboard experience for guests. By adding Tito’s to its range of beverage options, Aer Lingus is not only attracting demand from American passengers, but also the growing Irish fan base who love our authentic craft vodka.”
Speaking about the vodka’s popularity in the Irish domestic market, Brian Callan, who is the Marketing Director for the brand’s Irish distributor, Comans Beverage, said that Tito’s has become “a huge success story in Ireland”.
Original source - The Moodie Davitt Report