Tiger Air airlines have started to sell the fabulous dark rum Wild Tiger Special Reserve onboard, in fact, they have been doing this since July this year. To celebrate this collaboration, they had a celebratory event at Singapore Changi Airport’s Terminal 2 which was attended by 300 Tiger Air staff members (they don’t mention how many bottles of rum were drunk though!).
Wild Tiger Rum owner, Gautom Menon, had this to say: “The event was well received by the crew members who had an incredible amount of fun and were curious to learn more about our brand. They were able to take away some interesting facts which would enable them to communicate more effectively to a potential buyer onboard. In a sense it’s very heartening to know that we now have 300 brand ambassadors up in the sky.”