Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.
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Top Stories about Rolex
Brand promotion: Dubai Duty Free to benefit from biggest ever Irish Open
UK/UAE. This year’s Dubai Duty Free Irish Open Hosted by the Rory Foundation will have a vastly increased prize fund having become part of the Rolex Series. The US$7 million prize fund is up more than US$4.4 million compared to 2016, according to Dubai Duty Free. Dubai Duty Free Executive Vice Chairman and CEO Colm […]