RyanAir leads the way with their smartphone app

Irish budget airline Ryanair have revealed that their smartphone app has been downloaded an impressive 17 million times and it the most popular airline app in Europe on both the Apple and Android app marketplaces.

Ryanair’s chief marketing officer, Kenny Jacobs said:“We are continually improving our mobile app on both the iOS and Android platforms and we’re pleased to see customers are enjoying our upgrades and exciting new features by making Ryanair the number one airline app in Europe with 17m downloads, while awarding it a 4.5 star rating. Visits from the app increased by 70% over the holiday period as we continued to see traffic from non-desktop devices outnumber desktop visits, which is why we are developing each new digital feature with a mobile-first outlook as part of our “Always Getting Better” improvement programme.”

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