French Perfumes and Cosmetics company Interparfums has unveiled L’Homme Rochas, the new men’s fragrance from Rochas.
The new scent, described as ‘romantic, sensual, and fearless’, was created by IFF Senior Perfumer Bruno Jovanovic.
According to Jovanovic, L’Homme Rochas was inspired by the history of Rochas and its deep-rooted relationship with Paris. He said, “This fragrance draws its power and energy from the history and roots of the Maison, staking out a vision of masculinity that is bold and respectful.
“I wanted to reinvent the conventions of Parisian style, which is naturally relaxed, with an Oriental Fougère and modern twist. Its juicy, spicy freshness has a touch of ultra-masculine aromatic notes with a sensual and mysterious trail. L’Homme Rochas embodies every aspect of masculinity with a touch of the unexpected,” he added.
L’Homme Rochas is part of the ‘Oriental Fougère’ olfactive family, which blends fresh citrus notes with warm aromatic undertones. It offers blood orange, pineapple, cardamom, and oriental spice top notes, basil leaf, geranium, and juniper berry heart notes, finished off with sensual moss and tonka bean base notes.
“This fragrance draws its power and energy from the history and roots of the Maison, staking out a vision of masculinity that is bold and respectful” – IFF Senior Perfumer Bruno Jovanovic.
The L’Homme Rochas fragrance bottle comes in a deep blue hue, accented by sleek stripes inspired the lining of a Rochas suit. The large glass flacon features a silver cap and metal plaque, engraved with the maison’s logo.
The campaign is set in Paris and stars French models Julien Remond and Noemie Schmidt. Schmidt is also the face for the brand’s female fragrance ‘Mademoiselle Rochas’. The campaign film showcases some of the city’s most alluring sights and features memorable scenes from the banks of the Seine and a quintessential Parisian rooftop.