Ricola adds Alpine Fresh flavour to exclusive travel retail range

Swiss herbal confectionery specialist Ricola is extending its travel shopping-exclusive 75g tin range with an Alpine Fresh flavour.

The new taste will be featured at the forthcoming TFWA World Exhibition (Mediterranean Village, N9).

The minty flavour joins the existing offer of Original Herb, Lemon Mint and Cranberry sugar-free herb drops which target impulse purchases.

Ricola Head of Travel Retail and Middle East Andreas Reckart said: “Based on the initial success of our 75g tins in travel retail, and demand from consumers for more choice, we saw the opportunity to extend the offer available.”

Ricola will also roll out a range of four 200g tins, with Swiss-retro designs. Ricola said the tins were listed exclusively with Dufry in Swiss airport stores but high demand has resulted in the line’s availability to retailers worldwide.

The tins have also been listed with King Power International at Bangkok Suvarnabhumi Airport and with Duty Free Philippines.

“The level of interest in the Swiss-design tins has been way beyond our expectations,” Reckart added. “We introduced them to capitalise on the destination appeal but clearly retailers believe they have potential outside Switzerland.”

Ricola will also introduce other new travel-themed tins in Cannes to gauge retailer reaction.

To support its travel shopping- exclusive range, which includes 125g doypack bags in three flavours, Original Herb, Lemon Mint and Eucalyptus, Ricola has developed a series of  merchandising units in the shape of a wrapped herb drop.

The units are already featured by Duty Free Philippines at Ninoy Aquino International Airport, Fiestamall and at Mactan-Cebu International Airport.

“The units significantly increase the visibility of the Ricola portfolio in-store and will, we are confident, help to build sales through both locations,” Reckart added.

The unit will be on display at TFWA World Exhibition where Reckart hopes the brand will build on the success of its exclusive lines.

“We believe that we have something unique to offer in travel retail; a product that helps travellers address their voice and throat-related problems throughout the journey,” Reckart said.

The brand confirmed new listings with the JR/Duty Free and Gebr Heinemann joint venture at Tel Aviv Ben Gurion and Oslo airports and said other contracts are under discussion.

Original source - The Moodie Davitt Report

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