Rémy Cointreau brings mixology and music to Brisbane Airport for Cointreau activation

AUSTRALIA. Rémy Cointreau Global Travel Retail is highlighting the versatility of Cointreau as a cocktail ingredient by bringing its Le Cocktail Show activation to Brisbane Airport.

The activation, which has previously visited Changi, Copenhagen and Vancouver airports, has now been introduced in Lotte Duty Free’s store in the International Terminal of the Australian airport.

Le Cocktail Show is centred around an innovative piano cocktail bar, where the pianist creates cocktails by striking keys connected to certain ingredients. The Cointreau-infused cocktails available for customers to try are White Lady, Mai Tai and Cointreau Fizz.

Rémy Cointreau Global Travel Retail Asia Pacific Managing Director Adam Hamzah said: “Le Cocktail Show has wowed travel retail clients this year by infusing the emotion, artistic energy and exuberance of Cointreau into an unforgettable cocktail experience – and we are excited to lift the curtain on our Brisbane International experience in partnership with Lotte Duty Free.”

Lotte Duty Free Oceania CEO Stephen Timms commented: “Creativity and innovation fuel the experiences that we aim to deliver to travelling consumers in partnership with iconic brands such as Cointreau.”

The design of the pop-up, which will be in the Australian airport until 4 February, invokes the French Golden Age of Arts, an era where Cointreau was regularly used as a cocktail ingredient.

Rémy Cointreau Liqueurs & Spirits CEO Jean-Denis Voin added: “Our goal is clear: to establish ourselves as an essential part of the cocktail scene, thanks to our proven legitimacy in this area. Not only the sensorial qualities of our orange liqueur are recognized, but its great versatility and undeniable ability to enhance flavours make it an essential cocktail base.”

Voin reiterated at July’s celebration of the orange liqueur brand’s 170th anniversary that Rémy Cointreau was aiming to reinforce Cointreau’s links to cocktails.

“Cointreau has a lot of legitimacy as it is a core ingredient in 350 classic cocktail recipes – from the Margarita, the Cosmopolitan, the White Lady, the Sidecar and many others. All the great bartenders have endorsed Cointreau as the best mixer because of its balance and quality. That means that technically it’s a great product.

“But image-wise too it was important to keep it at the edge of its time and on-trend. In some traditional markets, there is still the image of the drink that is for an older generation, but that is really only France and [the] UK. In Australia, [the] US, China [and] Russia, Cointreau has a strong following among the younger adult cocktail drinkers,” he said.

Read the full article at The Moodie Davitt Report

Leave a Reply

Your email address will not be published.

Latest Blog Articles

South Korea to raise inbound duty free allowance to US$800

South Korea to raise inbound duty free allowance to US$800

SOUTH KOREA. The Korean Finance Ministry today announced plans to raise the duty free allowance for inbound travellers from US$600 per person to US$800. The news was reported earlier by Yonhap News Agency (original story here). Crucially, the revised rules to be introduced call for a doubling of the alcohol limit for international arrivals from […]

Continue Reading…

A taste of the Music City: Famous downtown steakhouse brand opens at Nashville Airport

A taste of the Music City: Famous downtown steakhouse brand opens at Nashville Airport

USA. The Southern Steak & Oyster, a well-known downtown Nashville steakhouse, has opened a full-service restaurant and bar in Concourse D of the South Terminal at Nashville International Airport. The new 3,589sq ft restaurant will be jointly operated by TomKats Hospitality owner Tom Morales, who concessionaire Fraport Tennessee describes as a “legendary restaurateur”, and Skyport […]

Continue Reading…

Malaysia Airlines partners with Kapten Batik for eco-friendly fashion collection

Malaysia Airlines partners with Kapten Batik for eco-friendly fashion collection

MALAYSIA. Enrich, the Malaysia Airlines travel and lifestyle loyalty programme, has partnered with local fashion & accessories brand Kapten Batik to launch an eco-friendly capsule collection. The collection was officially launched by environmental and social activist Her Royal Highness Tengku Datin Paduka Setia Zatashah Sultan Sharafuddin Idris Shah at The Curve shopping mall in Petaling […]

Continue Reading…

Emporio Armani makes stylish debut with Hainan Tourism Duty Free Shopping Complex

Emporio Armani makes stylish debut with Hainan Tourism Duty Free Shopping Complex

CHINA. Emporio Armani has teamed up with Hainan Tourism Investment Duty Free Co. to open a boutique at the Hainan Tourism Duty Free Shopping Complex (HTDF). To celebrate the opening, Emporio Armani is offering -60% discounts on luxury goods and -70% offers on its other lines as part of the Hainan Offshore Duty Free Shopping […]

Continue Reading…

easyJet appoints new Chief Customer and Marketing Officer

easyJet appoints new Chief Customer and Marketing Officer

easyJet has appointed Robert Birge to the new role of Chief Customer and Marketing Officer, sitting on the airline’s management board. This role brings together a number of key areas including Marketing, Digital, Customer Service along with Customer Experience and Insight. Robert will join the airline later this month. Robert is a highly experienced leader […]

Continue Reading…

Brockmans Gin debuts at Ben Gurion Airport

Brockmans Gin debuts at Ben Gurion Airport

ISRAEL. British super-premium gin brand Brockmans has made its travel retail debut at Tel Aviv Ben Gurion International Airport. The listing, made through retailer James Richardson, is a milestone for Brockmans as it seeks to build its travel retail footprint. Brockmans was recognised by IWSR as the largest privately-owned British super-premium gin brand of 2020. The […]

Continue Reading…

Emirates Skywards makes a splash this summer

Emirates Skywards makes a splash this summer

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is giving members even more reasons to explore the world this summer with exclusive bonus Miles offerings. Enjoy splurging and rack up Miles this August on flights, hotel stays, car rentals, lifestyle partners and much more. Earn up to 15,000 Miles on hotel stays Emirates […]

Continue Reading…

Bouncing back: Retail performance gathers strong momentum at Changi Airport

Bouncing back: Retail performance gathers strong momentum at Changi Airport

SINGAPORE. Changi Airport Group (CAG) has delivered a positive update on retail activity at Singapore Changi Airport, as air travel recovers strongly with passenger traffic surpassing 50% of pre-COVID levels in June. The airport operator noted that a steady recovery in retail sales buoyed by the relaxation of border restrictions in the Asia Pacific region. […]

Continue Reading…

Qatar Airways sponsors prestigious Qatar Goodwood Festival for fourth time

Qatar Airways sponsors prestigious Qatar Goodwood Festival for fourth time

Qatar Airways, the Official Airline Carrier, has sponsored the prestigious Qatar Goodwood Festival in partnership with the Qatar Racing and Equestrian Club (QREC) for the fourth time. The festival took place from 26 July to 30 July at Goodwood Racecourse, West Sussex, UK. The British flat racing season added yet another iconic equine race event […]

Continue Reading…

Party time as Sierra Tequila teams up with Gebr. Heinemann at Hamburg Airport

Party time as Sierra Tequila teams up with Gebr. Heinemann at Hamburg Airport

GERMANY. German brand-building specialist Borco has partnered with Gebr. Heinemann in a Sierra Tequila ‘Lead the Party’ promotion at Hamburg Airport. Travellers are encouraged to interact with brand ambassadors in sampling sessions which introduce a three-step tequila shot process. They also have the opportunity to win a Sierra Tequila party box by uploading their favourite Sierra […]

Continue Reading…