“Quest for timeless beauty”: La Prairie unveils new travel retail store design

Swiss luxury skincare brand La Prairie has introduced a new store design and visual merchandising at Bangkok Suvarnabhumi and Zürich airports.

The new store design incorporates a 14sq m counter at Bangkok Airport’s East and West terminals and a 10sq m counter at Zürich Airport, on level 1.

The design is inspired by the raw, defined style of the school of Swiss Contemporary Architecture. It features commissioned sculptures that represent each of La Prairie’s key skincare collections to highlight the link between La Prairie and art.

 

La Prairie’s new visual merchandising aesthetic integrates the school of Land Art, a conceptual approach rooted in nature, and uses wood and mineral elements.

“Emotional experience”: Through its store design, La Prairie aims to transport customers to a place where time stands still

La Prairie Chief Marketing Officer Greg Prodromides said: “We are very excited about the launch of La Prairie’s new store design and visual merchandising in travel retail. This is, to us, a new brand statement, which we feel perfectly represents our quest for timeless beauty. And nowhere embodies the essence of that timelessness more than La Prairie’s birthplace, Switzerland.

“La Prairie’s new store design – developed internally by Stana Pijunovic, in-house Chief Architect at the head of a team of Swiss architects and designers – is inspired by the authentic, sophisticated elegance of Swiss Contemporary Architecture.”

Prodromides added: “In using the values of contemporary aesthetic movements in every aspect of its store design and visual merchandising, La Prairie elevates a transactional operation – that of visiting a stand-alone store or counter in order to make a purchase – to an immersive, emotional experience. La Prairie seeks to transport those who enter its world to a place where time stands still – to a place of sublime beauty that recalls the brand’s quintessential ‘Swissness’.”

Latest Blog Articles

Discover the Hidden Gems of Barcelona: A Traveler’s Guide

Barcelona, the vibrant capital of Catalonia in Spain, is a city that never fails to captivate visitors with its rich history, stunning architecture, and vibrant culture. Whether you’re strolling along the iconic Ramblas, marveling at the architectural wonders of Antoni Gaudí, or indulging in delicious tapas, Barcelona offers an unforgettable travel experience. In this guide, […]

Continue Reading…

Things to do in Split

Split is a beautiful Croatian city full of sights and attractions to explore. From its picturesque harbor to the UNESCO World Heritage Diocletian’s Palace, there’s no shortage of things to do in Split. Here are some ideas for making the most out of your visit: 1. Visit Diocletian’s Palace – One of Split’s main draws […]

Continue Reading…

Discovering the Best Things to do in Chicago – Your Ultimate Guide

Chicago, also known as the “Windy City,” is one of the most iconic cities in the United States. From sprawling skyscrapers to the beautiful sandy beaches of Lake Michigan, this city has it all. Whether you’re a food enthusiast, outdoor adventurer, or history buff, there’s something for everyone in Chicago. If you’re planning a trip […]

Continue Reading…

Discover the Best Things to Do in Edinburgh: A Comprehensive Guide

Edinburgh, the capital of Scotland, is a picturesque city that boasts of rich culture, history and stunning architecture. Known for its impressive skyline and historic landmarks, Edinburgh offers visitors a wide range of activities and attractions that cater to all interests. Whether you’re a history buff, a foodie or someone who enjoys outdoor activities, Edinburgh […]

Continue Reading…

EasyJet Collaborates with Fantasy Wings to Enhance Customer Experience

EasyJet has announced a new partnership with Fantasy Wings, aimed at improving the overall customer experience. The collaboration will bring together the strengths of both companies to provide passengers with an enhanced travel experience. 1. What This Partnership Means for Passengers: Passengers can expect to enjoy a range of benefits from this partnership, including access […]

Continue Reading…