Lacoste (French pronunciation: [laˈkɔst]) is a French clothing company. It was founded in 1933 by tennis player René Lacoste and André Gillier that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo. René Lacoste, the company’s founder, was nicknamed „the Crocodile” by fans because of his tenacity on the tennis court. In November 2012 Lacoste was bought by Swiss family-held group Maus Frères.
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Latest articles about Lacoste
Lacoste extends partnership with tennis champion Novak Djokovic
Athleisure brand Lacoste has renewed its partnership with Serbian tennis champion Novak Djokovic until 2025. Djokovic is currently the world’s number one tennis player. He recently beat Italian player Matteo Berettini at the 2021 Wimbledon Tennis Championships, to claim his sixth Wimbledon and 20th Grand Slam title. Djokovic and Lacoste have been partners since 2017. […]
Crocodile plays collective: Lacoste unveils new brand campaign
Athleisure brand Lacoste has unveiled a new brand campaign which celebrates the iconography of its polo shirt. The brand’s polo shirt was originally created by tennis player René Lacoste in the 1920s and reinterpreted by Lacoste Creative Director Louise Trotter in the modern day. The striking campaign film features a collective of seven creatives all […]
Watch this space: Lacoste thinks big in travel retail
“In travel retail we only have 50-80sq m of space to translate who we are as a brand, and I think we are clearer in what we do [as a result],” says Lacoste’s CEO of EMEA Markets & Global Travel Retail Jean-Louis Delamarre. “We have better doors, better locations, a clearer concept and are more […]
Copenhagen Airport adds 24 retail and food & beverage units in new Terminal 2 airside area
DENMARK. Copenhagen Airport is to open a new airside area in Terminal 2 this summer featuring 24 retail and food & beverage units. Highlights include the first Massimo Dutti in Denmark, the first Arket store in an airport, and local Copenhagen brands such as fashion company Wood Wood and Mikkeller beer. The new area adds […]
Lacoste opens new store at Manila Ninoy Aquino International Airport
Lacoste has strengthened its Asia Pacific travel retail presence with a store opening at Manila Ninoy Aquino International Airport. The 142sq m space, in collaboration with Duty Free Philippines, is located in the departures area in Terminal 3. Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre said: “We are thrilled to open this […]
Lacoste extends China travel retail presence with Shanghai Pudong store opening
Lacoste, in partnership with Orient King Power, has opened a new store at Shanghai Pudong Airport Terminal 2. The 75sq m store in departures joins the brand’s existing Terminal 1 store. Lacoste CEO Asia Pacific & Global Travel Retail Jean-Louis Delamarre said: “We are thrilled to extend our partnership with Orient King Power with this […]