GERMANY. German brand-building specialist Borco has partnered with Gebr. Heinemann in a Sierra Tequila ‘Lead the Party’ promotion at Hamburg Airport.
Travellers are encouraged to interact with brand ambassadors in sampling sessions which introduce a three-step tequila shot process. They also have the opportunity to win a Sierra Tequila party box by uploading their favourite Sierra party photo on the new Sierra Instagram account @sierra_tequila.