Marketing Manchester and NYC & Company have signed a city-to-city tourism collaboration agreement. Formalised at a press conference at Cultureplex in Manchester, the new two-year alliance includes a collaboration agreement between the two cities, the sharing of best practices in tourism marketing and a partnership with Virgin Atlantic to stimulate reciprocal travel. Marketing Manchester managing director, Sheona Southern, was joined by NYC & Company president, Fred Dixon, and Virgin Atlantic’s head of brand strategy and campaigns, Hai Bei Chen, for the announcement. “I’m incredibly proud that Marketing Manchester has been able to secure what is undoubtedly a very powerful partnership with NYC & Company. “New York City is one of the top tourism destinations in the world and to be able to align ourselves with a city that we have so much in common with – especially in respect to being open, diverse and welcome destinations – is a huge coup and speaks volumes about Manchester’s increasing global profile,” said Southern. ADVERTISEMENT The partnership comes as Virgin Atlantic increases services between the two cities. Now flying its largest aircraft on the Manchester to JFK route, the Boeing 747, Virgin Atlantic is increasing capacity out of Manchester to New York by 65 per cent this winter. Dixon added: “It’s a pleasure to announce our newest tourism marketing partnership with one of the United Kingdom’s most important northern England cities. “Both destinations are capitals of diversity and iconic hubs of arts and culture, sports and media. “We believe there is outstanding potential to further develop joint tourism opportunities between Manchester and New York City.” Currently, NYC & Company has several other active city-to-city tourism partnerships across the globe including Madrid, Amsterdam, Cape Town, Toronto, Tokyo, Buenos Aires and Berlin. Juha Jarvinen, chief commercial officer at Virgin Atlantic, commented: “We’re incredibly proud to be part of this partnership and look forward to working with NYC & Company and Marketing Manchester to drive more customers travelling between Manchester and New York City.”

News: Manchester signs tourism partnership with New York City

Marketing Manchester and NYC & Company have signed a city-to-city tourism collaboration agreement.Formalised at a press conference at Cultureplex in Manchester, the new two-year...
Prague Airport Duty Free

Record Passenger Year for Prague

Prague Airport, (IATA:PRG) says in handled 17,804,900 passengers last year, which represents an increase of approximately one million more than in 2018. That equates...
Air India to launch Mumbai connection from London Stansted

Air India to launch Mumbai connection from London Stansted

The trade and tourism industries across the east of England are set to receive a major boost next month as Air India launches a...
Record passenger numbers at airBaltic

Record passenger numbers at airBaltic

airBaltic carried 5,049,317 passengers in 2019, or 22 per cent more than the year before, on its network.The figure is the highest number in...
Nuwave Channel Partners builds upon success, securing distribution agreement with LEGO license holders IQ Hong Kong for TR exclusive range

Nuwave Channel Partners builds upon success, securing distribution agreement with LEGO...

Nuwave Channel Partners, suppliers of stylish and innovative technology, gadgets and accessories to the travel retail market through its in-house brands Bitmore and Studio...
Jägermeister Cold Brew Coffee launches in GTR exclusively with Gebr. Heinemann A new beat in the shot category

Jägermeister Cold Brew Coffee launches in GTR exclusively with Gebr. Heinemann...

Mast-Jägermeister SE, the family-owned company and maker of the world’s most successful herbal liqueur is launching a new product, Jägermeister Cold Brew Coffee, in...
Moscow Domodedovo Airport and Dufry open arrivals duty free store

Moscow Domodedovo Airport and Dufry open arrivals duty free store

RUSSIA. Moscow Domodedovo Airport opened a new arrivals duty free store in partnership with travel retailer Dufry under the Duty Free Moscow branding on...

Whyte & Mackay marks Chinese New Year with pair of new...

Whyte & Mackay brand The Dalmore has released a limited-edition 28-year-old whisky and special packaging for King Alexander III whisky to mark Chinese New...
Walsh to step down as IAG chief executive

Walsh to step down as IAG chief executive

Willie Walsh will step down from his role as chief executive of International Airlines Group later this year.He will stand down from the board...
Incheon Airport smashes all records to post duty free sales of US$2.43 billion in 2019

Incheon Airport smashes all records to post duty free sales of...

SOUTH KOREA. Incheon Airport Duty Free posted an all-time annual sales record of US$2.43 billion in 2019, smashing the previous high of US$2.37 billion...
LGG Liege Airport

A new Record for Liege Airport

Despite what it describes as a global economic slowdown, Liege Airport (IATA: LGG) says it has achieved its record annual goods figure with over...
Lotte Duty Free hosts Chanel Ink Library pop-up event in Seoul

Lotte Duty Free hosts Chanel Ink Library pop-up event in Seoul

SOUTH KOREA. Lotte Duty Free last month hosted the popular Chanel Ink Library beauty concept pop-up at the retailer’s Myeong-dong store in Seoul to...
St Lucia to introduce accommodation tax from April

St Lucia to introduce accommodation tax from April

The government of St Lucia has unveiled plans to will be introduce a tourist accommodation fee to be used for destination marketing and development.All...
Spirit Airlines finalises huge Airbus A320neo order

Spirit Airlines finalises huge Airbus A320neo order

Spirit Airlines has finalised a purchase agreement with Airbus for 100 A320neo aircraft.In October, the two parties had signed and announced a memorandum of...
Newburgh Stewart Airport Duty Free

New Operator for New York Stewart International Airport

On January 1, 2020, Future Stewart Partners took over responsibility for operating and maintaining New York Stewart International Airport’s terminal, landside and airfield. The...
San Diego International collaborates to brew new beer from reclaimed airport water

San Diego International collaborates to brew new beer from reclaimed airport...

US. San Diego International Airport has used purified concentrate from its water conservation programme to brew a new beer – SAN Test Pilot – in...
Travel Retail Experts adds Denizen jewellery to brand line-up

Travel Retail Experts adds Denizen jewellery to brand line-up

Souvenir jewellery specialist Denizen has secured a new partnership with Travel Retail Experts as its agent for selected customers in Europe, Africa and Asia.Travel...
Antigua & Barbuda reaches new visitor milestone

Antigua & Barbuda reaches new visitor milestone

Antigua & Barbuda welcomed more than 300,000 visitors during 2019, leading to celebrations among officials from the tourism board at V.C. Bird International Airport.It...