Nestlé targets Millennials with relaunch of premium travel retail-exclusive Nestlé Swiss range

Nestlé International Travel Retail (NITR) has relaunched its travel retail-exclusive Nestlé Swiss range following a 12-month programme of brand redevelopment.

The relaunched premium chocolate range particularly targets Millennial travellers, who NITR said were seeking “discovery and adventure”. The Nestlé Swiss portfolio now includes six 300g tablet varieties and a selection of snacking and sharing sizes.

The tablet varieties are: Dark Chocolate, Milk Chocolate, White Chocolate, Milk Chocolate with Fruit & Nuts, Milk Chocolate with Hazelnuts, and Milk Chocolate with Almonds & Honey.

The other available products are: an assorted chunk tower with a mix of 38 chocolate chunks in three different flavours; a Nestlé Swiss Chocolate Chunks sharing bag (470g), and three new mini boxes of 10 chunks available in dark, milk and milk hazelnut (94-96g).

Nestlé Swiss takes inspiration from the natural and rugged landscapes of Switzerland, according to NITR. The range’s new visual identity offers a contemporary take on Swiss chocolate, contrasting raw and natural materials with Swiss design.

Information on “contemporary Swissness” has been included inside the wrapper on the tablets in an attempt to enhance storytelling.

The chocolate uses only Swiss milk and natural ingredients and is conched for 24 hours in Nestlé’s factory in Broc, Switzerland at the foot of the Fribourg Alps. NITR said the cocoa used in Nestlé Swiss is 100% sustainably sourced from the Nestlé Cocoa Plan.


“We are delighted that the relaunch of Nestlé Swiss has been so well received, firstly by our customers and then in turn by our Millennial consumers,” said Nestlé International Travel Retail General Manager Stewart Dryburgh.

“We are confident that Nestlé Swiss will continue to drive category growth by adding real value to the tablets and informal gifting segments. At NITR the whole team is dedicated to providing not only the best quality chocolate, but also delivering a unique range of brand experiences. Nestlé Swiss really delivers on both counts.”


Original source - The Moodie Davitt Report

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