The launch furthers Molton Brown’s self-stated mission to battle disposable beauty. According to the brand owner, the refill pouches have performed well in domestic markets and in ecommerce channels.
The launch was timed to coincide with Earth Day this week (22 April). Each 400ml pouch uses -63% less plastic than its standard bottle counterpart. In addition, Molton Brown’s hand, bath and body product bottles are now manufactured from 50% recycled PET plastics.
The Hand Wash pouches are available in three of Molton Brown’s most popular scents: Delicious Rhubarb & Rose, Orange & Bergamot and Coastal Cypress & Sea Fennel. The Bath and Shower Gel refill pouches are available in the Re-charge Black Pepper, Coastal Cypress & Sea Fennel and Fiery Pink Pepper scents.