Molly Malone Irish whiskey targets travel retail with Small Batch launch

Irish whiskey brand Molly Malone has launched Molly Malone Small Batch.

According to the Molly Malone Whiskey Company, travel retail is a key channel for promoting and selling the Small Batch 70cl.

The brand has secured its first listing – with Aer Rianta International (ARI) at Dublin Airport – and has appointed Gerry Maxwell of GMAX Travel Retail to spearhead Molly Malone’s expansion.

Molly Malone whiskey is distilled using traditional Irish techniques to target Irish American consumers. Small Batch is not from a single distillery but drawn from selected Irish distilleries, using top-quality local malts and grains to create a premium whiskey.

Read the full article at The Moodie Davitt Report

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