“We’re thrilled to welcome Jo Malone London to the Aelia Duty Free store at Belfast International Airport,” said Lagardère Travel Retail UK and Ireland Managing Director Amaury Dehen.
“This will be the third Aelia Duty Free location to receive the brand in the UK. We’ve enjoyed exceptional results for Jo Malone London in our stores and look forward to presenting even more variety and gifting options to our customers with this highly anticipated launch.”
The new boutique is inspired by Jo Malone’s Georgian townhouse on Gloucester Place in London. Its design elements combine English classicism with modern aspects. Heritage pieces of furniture are juxtaposed with stark contemporary elements creating an immersive shopping experience.
The brand’s range of fragrances for men and women are available wrapped in Jo Malone’s signature cream box. The Jo Malone London boutique also offers the brand’s bespoke customer service helping travellers find their statement scents or gifts and discover the art of fragrance combining. Travellers can also enjoy a relaxing hand & arm massage at the boutique’s fragrance ‘Tasting Bar’.