Mazaya is again waving the flag for the shisha sector at this year’s Summit of the Americas (booth 601) where it will be focussing particularly on border store business.

“Our domestic business continues to grow in both North and South America in line with the booming trend for shisha and we think retailers are missing out on a potentially lucrative revenue stream in duty free,” says Rawan Elayyan, Mazaya’s Brand Manager. “In the Americas we now offer specially developed flavours to match consumers’ preferences and market diversity, such as Chambray Fio, Sarrada, Zaragata, Sweet Brown and many more, and these are being very well received. So it makes perfect sense to include shisha as an option within the duty free tobacco category; we see very real opportunities through all channels, but particularly border crossings both North and South

Visitors to the booth can see a representation of Mazaya’s extensive shisha tobacco range, including best selling flavours such as two apples, lemon mint, blueberry, mint, gum mint, grape mint and watermelon mint.

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