The Lovely Distribution Company – a specialist fragrance distributor with a focus on celebrity franchises – has secured a first listing with Virgin Atlantic through a new partnership with global inflight concessionaire 3Sixty Duty Free.
The listing for the Lovely Lights by Sarah Jessica Parker fragrance is exclusive to Virgin Atlantic for airline travel retail and effective from 6 April. It coincides with the domestic launch of the new fragrance through leading retailers internationally.
Sarah Jessica Parker is an American actress and television producer, best known for her role as Carrie Bradshaw on the HBO television series Sex and the City.
Available as a 50ml edp for inflight and online purchase, Lovely Lights is inspired by the energy of New York City and the spirit of Broadway. The fragrance, developed in collaboration with perfumer Laurent LeGuernac, features floral and wood notes with musk. Its pink-toned bottle has a stand-out label, bow tie collar and gold cap.
Lovely Lights is featured on the front cover of the airline’s Spring/Summer 2022 Retail Therapy shopping guide. It retails onboard at £28 (US$37), compared to the £35 (US$46) domestic market price.
