German bath textiles and accessories specialist Feiler will launch Ben & Fine children’s bath textiles in travel retail at next month’s TFWA Asia Pacific Exhibition & Conference in Singapore (Basement 2 H10).
The redesigned Ben & Fine range, which includes wash cloths and towels, features bear motifs.
Feiler said the chenille products are baby skin friendly, abrasion-resistant, washable and ‘Made in Germany’. “As children and babies come into a direct contact with our products, we set utmost importance on highest quality, even when purchasing the yarns,” the company stated.
The brand will also present other products for children and a selection of accessories, including handbags, toiletry and make-up bags at the Singapore event.
Feiler appointed Travel Retail Experts as its worldwide travel retail agent earlier this year.
Travel Retail Experts Director Lutz Natonek said: “We have many years of experience of handling and representing brands in the travel retail channel and it is rare to find a brand of the quality and integrity of Feiler.”
Original source - The Moodie Davitt Report