CHINA. German writing instruments specialist Lamy has opened a new store at the Mixc Shopping Mall in Haikou, Hainan. It opened last month under plans by Lamy to target growth in travel retail, with a focus on the Chinese market.
The 40sq m store – in collaboration with the brand’s local distributor Energetic Asia – is Lamy’s second point-of-sale in China travel retail, and its first monobrand shop in the channel. Lamy opened its first travel retail outlet in the country earlier this year at Shanghai Hongqiao Airport.
Read the full article at The Moodie Davitt Report