The pop-up, located in Lounge 2 of the non-Schengen area, is the first in the world with a fully dedicated concept celebrating the brand’s 150th anniversary.
The 139sq m space covers two floors and features a library, a lounge area and a bar where visitors can enjoy a drink, upon invitation. Guests can discover an exclusive selection from IWC’s six product families: Pilot’s Watches, Portugieser, Portofino, Aquatimer, Ingenieur and Da Vinci.
IWC Schaffhausen Benelux & Scandinavia Brand Director Edwin de Vries said:
“Our pop-up store at Amsterdam Airport Schiphol is dedicated to the inspirational story of our founder, whose entrepreneurial spirit and tireless quest for engineering excellence have shaped IWC. It lets visitors travel back in time to the early days of our company and experience some of our most iconic timepieces in an open and welcoming atmosphere.”
About IWC Schaffhausen
In 1868, American watchmaker Florentine Ariosto Jones travelled to Schaffhausen, Switzerland, and founded the International Watch Company. His aim was to combine modern American manufacturing methods with skilled Swiss craftsmanship to create the best pocket watches of his time.
IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organisations dedicated to environmental protection.
IWC is owned by luxury goods company Richemont.
Original source - The Moodie Davitt ReportApril 3rd, 2018