Ian Macleod Distillers partners with World Duty Free to spotlight Edinburgh Gin

Ian Macleod Distillers and World Duty Free have introduced ‘Wonder Wall’ Edinburgh Gin displays at Edinburgh and Stansted airports.

The permanent units highlight the brand’s point-of-difference as a pioneer of the flavoured gin category. Edinburgh Gin was the first to bring the Rhubarb & Ginger flavour to the market in 2014 and created another first with its Raspberry gin liqueur in 2010.

Design features include colourful graphics to highlight the brand’s intense natural flavours. The wall fixture offers Edinburgh Gin Rhubarb & Ginger and Watermelon & Lime alongside the travel retail-exclusive London Dry expression, Distillers’ Cut and the popular Rhubarb & Ginger, Raspberry and Elderflower gin liqueurs.

Edinburgh Gin’s ‘Filled with Wonder’ campaign was launched in the UK in December 2019. Marketing in travel retail included a 6m digital display screen in the arrivals hall at Edinburgh Airport and advertising on a 41sq m digital screen on the Edinburgh Arch.

Ian Macleod Global Travel Retail Director William Ovens said: “Our new Wonder Wall bays truly stand out and make an instant impact on passengers, allowing our vibrant, naturally coloured and flavoured gins to shine through.

“Edinburgh Gin has a wide portfolio of gins in World Duty Free and we look forward to increasing our presence further going forward.”


Read the full article at The Moodie Davitt Report

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